Feedback On Shots so far

When presenting the shots we had so far to the class, we found that many of the shots we had taken, we couldn't actually use due to them not looking how we wanted them to look. Out of around fifty takes we only used about four. Therefore we have decided that we need to change our method of production, so we are going to try filming the sequences all the way through, with Poppy preforming the entire song. Then from these takes we can use certain shots in order to implement as many takes as possible.

We also found that we will need more time than we had originally allocated ourselves. Also more times for reshoots after feedback and evaluation. From the feedback we received we found that we would also need to change either the white background to black or still use the white background however dress our artist in more darker clothing, such as black in order to make her appear more angry and frustrated, in relation to the lyrics she is preforming.

Lyric Booklet for Digi-Pak

Here is my lyric booklet, which comes as part of my Digi-pak as part of a special edition feature. It includes the lyrics to all the songs on the album. This will be placed on the right hand corner inside my digi-pak, this is a selling point as it enables the audience to interact with my artist and also learn her songs. 

My lyric book is consistent with my digi-pak and I kept the black and white theme constant throughout, however I have still implemented the femininity aspect into the album with the pink typography. The over the shoulder shot of Poppy or 'Isabel Beau' I think demonstrates the nostalgic tone, as it appears as if she is looking back over her shoulder to her past. This also links in with my music video as that is about her childhood. Her facial expression furthermore makes this evident as it is quiet blank however appears as though there is sorrow and regret there. This image in particular suggests that the lyrics inside this book are meaning full to her as an artist and also tell a story, perhaps about her own life.

Organising second shoot

After the shoot we carried out yesterday, we are now organising another shoot, where our second actor will appear, Grace, who is playing a younger Isabel Beau, and furthermore also carrying out the dancing scenes due to her talent in ballet dancing. Grace is currently 11, which is the perfect age to portray the artist in our narrative, showing her from going from her childhood to her in her present years now, singing the song Battlefield in front of the white screen. 

Grace will be preforming in the scenes where it shows the little girl sitting in the corner desperate for her parents to stop arguing. Furthermore she will also be preforming some ballet scenes in which we will incorporate into the fast pace and also more dramatic aspects in the song and the music video. Grace also does dancing as a hobby outside of school, therefore she will be able to either create or use a previous routine, to preform in our music video. The ballet dancing will be portrayed in dark lighting and also In a black room, this is what were going to use the drama studio for, as this will add tension and also atmosphere and furthermore a more serious tone to the music video and relating to Goodwin's theory of the lyrics and what is being acted out on the screen relating to each other.

After discussing the look of both Poppy and Grace we have found that we would be able to use both these people as Grace look similar to Poppy, therefore would portray her well at an early age.

We are looking to organise another shoot on January 6th Tuesday. In this shoot, we are looking to film all the dancing scenes using the go-pro camera, therefore we will be able to get a wide angel shot in good detail. We are also looking to get some of the narrative shots done as well. Then arrange a separate shoot in order to get the rest of Poppy's shots done when she is preforming solo.

Shooting For Music Video

Yesterday we stayed behind after school and started shooting scenes for our music video. When shooting these, we did many re-shoots in order to adjust angles, lighting and also the performance of the artist. We mostly got shots for the chorus and for the scenes where the artist Isabel Beau is singing in front of a plain white background. When getting these shots we enabled that artist had the correct emotions and facial expressions when delivering the lines to the camera.
 

Since then we have converted the clips that we have got and changed them in DV. files and then incorporated these into our animatics on final cut pro. Therefore we are slowly building up our storyboard, until the final music video has been produced. Also by fitting the shots into the animatics it allows us to easy follow the story board and also what shots we have left to film. This also enables us to match certain shots up with the timings of the lyrics in the song Battlefield.  

When shooting the next shoot, we have decided that this time instead of getting Poppy to sing certain elements of the song, we are going to get her to learn the lyrics to Battlefield over Christmas and then when we come to the next shoot, we are going to film her preforming the whole song, numerous times from many different angels, in order for us to be selective of our shots and also so we can implement more cuts into our music video in order to make certain scenes more fast pace in order to match the feel and atmosphere of the frustration and anger that is present in the music video.

Changes To My Digi- Pak and Poster

From the feedback I previously received I have made some alterations to my digi-pak, i.e. I have added the social networking logos and also the networking information, Also I have swapped the images in the top right hand corner and the front cover as the new image appears to promote my artist better and also is more striking. In addition on the poster I have also changed the image on the right hand side to a duplicate on the left hand side, this again after the feedback I received. 

Feedback of Digi-pak

From the feedback I received on my Digi-pak and Poster I found that i need to change the front cover of my Digi-pak in order to make my artist stand out more and its also a more powerful image. Furthermore I have found that on my poster by deleting the image on the left and replacing it with a duplicate of the image on the right, this will also make my poster appear to be a better quality. 

StoryBoarding

Since doing our original story board, we have recently re-drawn out the images, making them more detailed and also easier for us to understand. We have been more precise in these drawings my adding the lyrics of when the shots have to appear and also timings that relate into the song, so we know when these certain shots need to appear.

Isabel Beau Poster

After looking at my poster I decided that there was a few aspects that I needed to change for example I wanted to incorporate again the colour scheme pink into my poster as after looking into my research I found that this colour would catch the attention of my target audience, furthermore I wanted it to be consistent throughout my promotion brand i.e. the digi-pak and the poster. however I wanted the artist to represented on the poster in a different way from on the Digi-pak, therefore I moved my idea of the artist shadowing herself onto the poster instead of being visible on the digi-pak again giving the audience the idea that the CD is going to be about her past and self-reflection. However I have kept the information as to the name of artist and CD and also when the CD is going to be released.

Isabel Beau Digi-pak

Looking back at my digi-pak I decided that the shades of pinks used were too dark, therefore I decided to soften the look of the digi-pak by using lighter tones of pink. I have then used this colour throughout my digi-pak in order to keep a consistent theme throughout i.e. in the typography and also in the backgrounds within the CD case itself. I think this works well within the digi-pak as it goes with the black and white effect due to it subtle light tones of pink, which again I feel highlight my artists soft and youthfulness and also presents her as have a certain innocence about her.  

This is what my digi-pak looks like once the CD has been removed. Again I have kept the idea with the flower and the idea of nature consistent throughout. 

Isabel Beau Promotion Poster

Making the poster for Isabel Beau I incorporated the date in which the CD is going to be released, the name of the CD and furthermore the name of the artist, which i made sure was the main subject along with images of the artist on the poster in order to promote her as an artist as well as her upcoming CD. I used this effect of the shadows in order to suggest the idea that she is fading back into her past, which again relates in with the idea of the music video as is reflecting back on her childhood, where she was merely a shadow as a result of her parents constant arguing. My poster also ties in with the digi-pak as it has the black and white theme consistently throughout. The typography also remains the same as i have kept with the idea of having her name in the colour pink which promotes femininity and youth and furthermore links into my research on the colour pink, in one of my previous posts. Included in the poster is a smaller image of the CD in which is being released in May 2015 along with the indication that it is going to include the song 'Battlefield' which is our main song that the music video is based around. 

Artist Promotion Posters

When researching into creating my artists promotion poster for her digi-pak I looked into others such as Rihanna's 'LOUD' and from this i found that the artists name is usually the main subject of the poster followed by the name of the album title underneath Also usually with a banner indicating that the album is coming soon. The image on the poster is usually again an image of the artist, this again is another technique of promoting the artist. 

From this promotion poster I have found that they include a smaller image of the CD and also tour dates, however this is a tour promotion poster therefore I am going to take certain aspects from each poster and covert them into one promotion poster for the CD. 

Final Group Pitch

After the feedback we received from our first group pitch, we then went back and redid the pitch adding the animatics and more of a clear view of what we want our final music video to look like and the artist we want to create. We feel we have covered all the possible questions that the audience wanted to know, however the animatics are not yet finished therefore we will complete these.

Creating my Digi-Pak

Today I have been redesigning my Final Digi-pak, manipulating the images on photoshop creating different effects and merging the images together to create a new one. I have added the title of the album and also the artist to both the front cover and the CD disc inside. In addition to this i have also created a back cover and listed the names of the songs on the CD on there also. I have kept with the black and white colour theme, which again links in with the music video we are creating, however I have added a splash of pink into the Digi-pak to present the felinity and youthfulness of my artist and also I have incorporated it into my Digi-pak due to research I previously found on the colour pink and how it would help to make the CD more appealing to my target audience. 

Research Into the Colour Pink

I did some research into studies on the colour pink for my digi-pak and found out that girls normally attract a like to the colour pink from a very early age of just two. Therefore by using this colour in particular on my digi-pak and also on my blog, I am attracting young girls and girls in general to view my artist and perhaps even take an interest into the CD as this colour just on its own has enticed them in. 

Vanessa LoBue, from Rutgers University, and Judy DeLoache, of the University of Virginia, conclude: “The current findings demonstrate that young girls do indeed have a special affinity for the colour pink that appears sometime in the second half of the second year.
“This research lends important information to when children develop gender-stereotyped colour preferences and has important implications for how they develop as well.”

From the age of birth boys and girls are straight away differentiated by the colour pink and blue, therefore girls commonly grow up surrounded by the colour pink i.e. the pink bedroom, pink clothes, toys and even the media present young girls programs in pink, franchises and brands such as 'Barbie' which have a huge impact on young girls from an early age and then they grow up around this and are consumed in it by media platforms and society, therefore girls instantly like the colour pink. I know from speaking on my own behalf that even at 17 my favourite colour is still pink and if it came to picking an object from a selection of colour I would always go for the object that was pink, that there is a clear element which draws girls in particular to pink objects. Therefore by the typography and also the CD disc in my digi-pak pink this will attract to girl and also mainly towards the girls based in my target audience. 

In this article below to summarise, researchers did an experiment to see the favourite colour and although the results found that even though the favourite colour overall was in fact blue, the women in the experiment always chose redder shades of blue than the males. Furthermore they also found that the colour Red is also more popular in Britain. Scientist believe this is because whilst males in prehistoric times used to be the hunters and go out and gather food the women used to stay behind a produce it i.e. commonly being around ingredients such as red berries, therefore they believed this stemmed a like to the colour red and also its sister colour, pink. 

Planning for Digi-pak

When it comes to creating my second digi-pak after looking through all the images from the shoots we did, I have selected certain images which I feel will compliment each other nicely on the final product, using a range of long and wide establishing shot, close-ups and extreme close-ups. 

This image In particular I am considering for either the front cover of the digi-pak or even as the image to have as just a feature image on the album perhaps behind the lyric book which we are going to create, with this image also being the front cover of the lyric book. I was considering doing the whole album in black and white to add a more elegant feel, with hints of colour throughout i.e. when you open the CD case up the disc will also be in colour perhaps I am thinking at the moment a pink rose, to address the artist femininity and also I feel this colour in paticula will make her appeal to the younger range within her target audience i.e. those in their early teens as the album would appear to be quiet 'girly' as this stereo-typically would attract their attention. 

Furthermore for the back cover of my digi-pak I have decided to use a long shot in order to portray the artists whole body, therefore making her album also appeal to the male gender as this image would sexualise her, again as i have previously mentioned relating to Mulvey's theory of the 'Male Gaze' and also voyerism. This image I have selected I feel does this well along with some of the other close-up images I have selected as her body language and also facial expressions, the ideology behind the idea of her head also being tilted up slightly can be related to mens magazines where the models in these often also form this pose in order to capture the male attention as it can be considered quiet sexualised and suggestive. 


I also am considering using this image of Poppy as again it adds I feel to the male gaze aspect, I think this would be a good image to incorporate into my final digi-pak again perhaps converting it into a black and white still. It also links in with other CD covers I have looked at for others artist preforming in the same genre such as Pixie Lott and Ellie Goulding as many of Pixie Lott's CD covers carry out the same poses and facial expressions as this image here. 

Re-shoot With Poppy

After looking at the pictures from the previous shoot we did with Poppy, we decided that we would need to redo another shoot, therefore this time we used a different location, we used one of the normal class rooms, due to the Gallery being out of use and then used a white screen placed behind Poppy, we then used extra lighting elements in order to make sure we could capture the perfect shot and also by placing the lighting in specific places, it enabled us to also loose Poppy's shadow. 

From this re-shoot we have also decided not to use the other set locations such as Greenwich, due to the weather conditions, we have gathered enough images for our digi-pak from this shoot and found that will be suitable and can be manipulated on photoshop                 to make them presentable on our digi-pak.   

Planning our second shoot

As we decided that we would need to do another shoot with Poppy as we felt that a change in the outfits to a more "poppy" colour such as pinks,white etc would benefit us when creating our digi-paks as they would be more relatable to the genre. We also felt that by doing another shoot this would also increase the amount of pictures taken therefore we would have more to pick from. Furthermore by initially doing another shoot this allowed us tho change the make-up appearance of our artist by using more vibrant lip colours such as pinks again to emphasise more the genre of the music our artist creates and preforms. 

We all added ourselves to a group chat using the social networking site 'Facebook' in order to communicate with each other when the best time to do another re-shoot was, making sure Poppy was going to be available at the set times along with the other members of the group. We initially want the re-shoot to take place in the same location as the previous one, i.e. the gallery however if this is not possible at the time then we have the alternative plan of locations, such as using a normal classroom and placing a white screen behind Poppy in the pictures. 

Photoshoot with Poppy

 
The photoshoot we did with Poppy on Friday in the gallery went well, we got a selection of images that we are looking at using in our digi-paks, however we have decided that as she is dressed in Black we are going to edit the colour of her clothing in Photoshop. However we have decided that we may need to do another shoot, in order to get some more images of her, to put on our divi-pak, along with the other shoot we have planned which will take place in Greenwich in front of the coloured houses.

Online chat with New Artist Poppy

This is a preview of the conversation between our grow and our new artist Poppy, discussing the costume and also the days in which she can attend the shoots and further more where we are going to be filming the gallery, as there is a plain white background in which, will make our artist stand out more.

Group Pitch

This is the recorded version of our presentation, pitching our music video ideas, from this we received feedback, so that we can improve our ideas. 

Draft of Digi-Pak

Today I started on the first draft of my digi-pak using the images we have got from the first shoot of Megan In order to give the idea of how my final digi-pak is going to be portrayed, again the same as the music video we are creating I am thinking of using a selection of black and white images along with some vibrant colours in selected area on order to make the digi-pak stand out. Although we have changed the actor who is going to play our artist Isabel Beau, it give the idea of the theme and imagery we are trying to create and portray our artist in. I am using photoshop in order to edit my digi-pak using a variety of different tools and effects to add depth and meaning to the images. 

The typography I am planning on using is very plain, this purposely so the audience will focus more the images than the album title, however the name of the artist I have selected to be on a more artistic font therefore so it is more recognisable to the audience, who will then start to recognise her as a brand and her name will become more familiar. 

Changing of Location

After our pitch presentation we as a group had a discussion with Sean about where our second shoot was going to take place, originally we thought of using Notting Hill, Portabello road as there is a selection of pastel coloured houses which we thought would give our digi-pak cover a fun and youthful feel and also represent the pop genre well. However after doing some research into how long it would take us to travel to Portabello road along with fares and equipment and also incase we needed to do a re-shoot we decided that it was not practical.










Therefore we come up with the concept of instead shooting it at Dacre road in Blackheath which again has the similar concept of the pastel coloured houses and this would only take us 20 minutes to travel to. Incase this location does not work we also have a secondary option of shooting outside of some houses by Greenwich orthodontist, again only a 20 minute travel. Therefore these new locations will deliver us with the same idea qwe wanted to go along and are also more practical to commute to.

Development of Pitch

Isabelpitchpp from shiyanil

After presenting our pitch to the class we received some feedback that we should have included the moodboard and images of the actors who are going to be present in our music video, adding to this the audience wanted to see what our artist was going to look like, as they only had a rough idea from the influences we added on the front cover therefore we have added in some images that we have taken off of Poppy's instagram  as she is going to be portraying our artist Isabel Beau. 

Feedback for Narrative

After doing our group pitch we found that from the feedback we received that the narrative was going to be a bit complicated to understand therefore we have decided to change the narrative to only using Megan's sister grace and poppy to differentiate between the artist past and background story being portrayed in the music video instead of our original plan to show the progressive years of the artist growing up. we will convert the narrative of the video into black and white, when Megan's sister is present to show that this is the artist childhood, I feel giving a nostalgic feel to the music video. However when the artist herself is present, I.e. Poppy who is representing her we will film this part in colour to portray the aspect of the present. The use of the colours are there to make the music video more clear to the audience in helping them to understand the concept of it. 

Changing the Artist

From the photo shoot that we did the other week after closely going through he images we had taken, we have decided that Megan who was going to be our artist didn't match as closely as we would have liked to the stereo-type of a pop star therefore we have decided to change our artist to Poppy, who fits the stereo-type better and also is a better representation of how we want our artist to come across t the target audience.

bellow are some images of what our new artist looks like.

Typography

When it comes to portraying the title f the album on the front of the digi-pak we decided to use a quite simple and basic font, as from our research into the pop music digi-pak we found this technique quiet familiar. We also all agreed that by doing this it would allow our artists name to stand out more, therefore making her more recognisable as a brand to her target audience. The use of the fonts that we found off of 'Dafont' we found them to look quiet classy and sophisticated therefore again adding to the ideology behind how we want our artist to be presented.

From the fonts that we found we created a chart and then passed in round in order for people to vote on which one they found was the best, the results showed a conclusive answer that one of the fonts we had selected was popular than the rest, we have now decided to use this particular font on our digi-pak cover.

When researching into the font we wanted to use a suggestion was put forward that we make the 'U' and the 'C' into capitals, when doing this we found that it didn't fit the profile we wanted our digi-pak to look like also may have added some confusion to the audience as to the region of the artist, therefore we have decided not to use this in particular.